we'd like to thank gothamist for covering the quiet opening of our new bushwick store in "while no one was looking, beacon's closet opened in bushwick".
gothamist writer jeva lange writes...
“It’s kind of how we roll,” owner Cindy Wheeler said of the quiet launch. “We’ve never made a big deal about openings, even at the Manhattan store.” She also credits inevitable opening-day setbacks as a reason to wait on the big announcement. Probably a wise decision — at the Bushwick location, the clothing racks, which were supposed to arrive last Friday, only came yesterday and the front entrance is still “kind of dangerous” with workmen replacing bricks and installing a security gate.