beacon's blog

celebrity makeover- styled by lain

cross-disciplinary artist, and beacon's closet buyer, lain kay, injects his art into every facet of his life, but most visibly, into his fashion.  catch a glimpse of him at our williamsburg location, and you’ll recognize him for his provocative, futuristic garb. but talk to him, and he’ll be soft-spoken, demure and sweet as sugar. that’s the cool contradiction that is lain.

photographer/stylist: lain kay

model: EDMily


who’s in the pictures?

my model is my friend emily gruca. she goes by EDMily-that’s her dj name. one dress is phillip lim, the coat is issey miyake. i mostly like it for the ties. i like lots of zip ties and sporty, tacky things. that’s her vibe as well.

when styling, what do you tend to focus most on? do you look at silhouette or print, etc?

it’s more about -  this sounds cheesy - wearable art. or wearable technology. seeing a futuristing aspect to clothing. also layering a lot of straps and impractical things, but that look sexy.


i read in the advocate that your art focus on “the mystique of identity branding.” does that mean there’s a connection between your work and fashion?

i think it’s interesting the way celebrities dress themselves, the decisions they make, and how people are so obsessed with pop stars and music videos. you can really spot a generation based on certain aesthetics. so i think of it in that way, in terms of how you can do the same thing with art. so maybe that’s the connection. in terms of emily, i wanted her to look like a celebrity dj, fun and youthful. but for my art, i style my band and that’s performative. a lot of the work i do is performative now. it has to do with the aesthetics of what you present to people as you’re doing some crazy thing.


did you go to prom?

i went to art school, and we had something called galla. it was really silly and supposed to be unconventional. i wore a wedding dress. 




lain is a graduate of california college of the arts and a cross-disciplinary artist. he is currently working on a performance/music project called 2pretty, which was awarded a year-long fellowship with the queer arts mentorship program headed by ira sachs. read a recent article about lain’s work in the advocate.
follow lain and emily's instagram here and here



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